Branding & Design
Design | Brand Strategy | Creative Direction | Rollout
Rebrand: Adgile
Adgile is a Brisbane-based media technology and analytics company helping brands, agencies and broadcasters understand the real-world impact of television and video advertising.
I led a full rebrand for Adgile, creating a sharper, more contemporary identity that better reflected the sophistication of its technology, data and growing role in the media landscape.
The project included an evolution of the core Adgile identity, a new colour and typography system, tone of voice and comprehensive brand guidelines, alongside a visual language designed to make complex data and technology feel clear and accessible.
The new brand was rolled out across Adgile’s website, social media, presentations, reports and sales and marketing collateral, creating a cohesive and flexible system across the company’s communications.
Rebrand: White Hat Agency
Austin, Texas ad agency Marketing Matters rebrand as White Hat included naming, branding and environmental design projects.
Rebrand: Evolving Causeis
Causeis is a Brisbane-based digital growth consultancy and technology partner specialising in the association and non-profit sector.
I led an extensive evolution of the Causeis brand, creating a more confident, contemporary identity that better reflected the company’s expertise, innovation and growing international presence.
The project included an evolution of the core Causeis identity, a new colour and typography system, tone of voice and comprehensive brand guidelines, alongside identities for products including Launchpad and Smart Suite.
The new brand was rolled out across the Causeis website, trade shows, signage, social media, brochures, presentations and sales collateral, creating a cohesive and flexible visual system across every customer touchpoint.
Queensland Environment Day
In early June of 2025, a group of Queensland-based environmental leaders established the first-ever Queensland Environment Day, coinciding with World Environment Day and Queensland Philanthropy Week.
Rebrand: DBL Solicitors
O’Reilly Lillicrap Solicitors was an established Brisbane law firm with more than 25 years of history and a network of offices across the city.
I led the firm’s transformation into DBL Solicitors, creating a new name and contemporary brand identity that reflected the business it had become while retaining the credibility and trust built over decades.
The project encompassed naming, logo and visual identity, colour and typography, brand guidelines and a comprehensive rollout across the firm’s website, signage, stationery, advertising and marketing collateral.
The result was a confident, professional identity that gave an established practice a more distinctive and contemporary presence in a highly traditional category.
BBS Australia
BIRD BONETTE STAUDERMAN INC is an Australian-based TV production consulting group.
Doyle Burnham Davis
Branding for architectural, urban planning, and engineering firm Doyle Burnham Davis.